Performance-based marketing taking hold
- Posted by Kati on April 30th, 2004 filed in mktg brainlog
More reiteration of the main point of my thesis, this time from CNET.
Digital ads tune in: Google-like technologies could revolutionize TV, other media - an overview of how performance-based deals are taking an ever growing share of marketing budgets.
It never occured to me to quote the decades old marketing joke “Half the money I spend on advertising is wasted. The problem is, I don’t know which half.” and how that problem is (at least partially) eliminated with performance marketing.