The powerful 10%
- Posted by Kati on November 17th, 2003 filed in mktg brainlog
If there is one thing that is the most important concept or idea or fact or whatever to learn and keep in mind if you decide to start an affiliate program is that “the top 10 percent of all online partners generate 80 percent of sales”.
“For example, Michael Dell’Arciprete, vice president of marketing at Odimo, which runs Ashford.com and other specialty sites that sell watches online, said the top 10 percent of all online partners generate 80 percent of sales. In fact, while Odimo’s online properties have some 10,000 partners of various types, 50 of those account for about 90 percent of sales.”
More about web partnerships:
Building E-Commerce Partnerships That Work