March 03, 2004

Welcome news for a conscious consumer ^2

Holy crap. What's going on? Today i heard not one but two welcome news reports, both on CNN, that actually give me hope that mankind is finally beginning to come to its senses.

First, this morning CNN had a report about Fair Trade Fortnight, a UK event starting this week to promote fair trade products and the head of the FT foundation mentioned some pretty interesting facts, e.g. that in some product categories fair trade now account for as much as 25% of all sales. (Plus, here in Austria there is a billboard campaign on the way claiming that some 80% of bananas sold here are fair trade.) Impressive, to say the least.

Then, i saw the news that McDonald's is phasing out Supersized fries and drinks.

Maybe the world is not going down just yet?

Posted by Kati at March 3, 2004 04:28 PM
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About me
23, f
location: Budapest, Hungary
student: international marketing (graduated in Jan '04, yay!)
internet junkie since 1994
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blogging since June 06, 2001, now also in my marketing blog
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