if i only knew...

15 Rules for a Better World

Should be required reading for all designers, architects, web designers, typographers, and anyone who creates something in this world that will be consumed visually: 15 Rules for Rebuilding the World by Christopher Alexander. His rules are so simple, seemingly self-evident, so parallel to what art history has taught mankind and yet, if you look at modern architecture, certain magazine layouts, billboard designs (to name just a few examples) they are so deviant from these simple basic guidelines. If more designers incorporate these rules into their thinking, the world will be a better place, i think.

(By the way, he just published these rules in a 2150 pages long book series. See Book 1: The Phenomenon of Life: The Nature of Order,.)