March 05, 2003

Fake blogs are bad

It was bound to happen.... some genious marketer at Pepsi came up with an advertising campaign based on fake blogs and paying bloggers with T-shirts to promote their new drink. I don't think it's gonna work, for obvious reasons... First, blogs are there to break information manipulations like this. Secong, blogs are about honesty and people and their thoughts and feelings and whatnot that they *want* to express on their little place of the web.

A few weeks ago the largest portal in Hungary started running a blog sponsored by Axe, the deodorant maker. They run entertainment related news in a semi-blog-like fashion, and i am totally annoyed by it. First, blogging in Hungary is not common at all, so people will get a bad and completely false impression of the word blog by it, and second it's not even a blog, so why call it that?? It's so annoying.

Posted by Kati at March 5, 2003 10:59 PM
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About me
23, f
location: Budapest, Hungary
student: international marketing (graduated in Jan '04, yay!)
internet junkie since 1994
bookaholic and foodie
travels frequently
snaps lomo photos all the time
blogging since June 06, 2001, now also in my marketing blog
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GNE mania
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Status addictivus: waiting for TRG (the real game) patiently
paperlane
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